Fields the jewellers
Mahon Point | Ireland
concept design
visualisation
site planning
project
The inaugural store to introduce Fields the Jeweller’s refreshed retail concept, setting the benchmark for its new in-store experience and marking the beginning of a wider rollout across Ireland.
A refreshing new concept
The new concept transforms the previous aesthetic into a cohesive, unified identity, refreshed through an updated colour palette, refined logo treatment, and redesigned fascia.
enhanced display
The new concept elevates the shopfront display through refined jewellery stands and enhanced visual presentation, creating a more striking and premium first impression
warmth and clarity
A refined materials palette and warm, layered lighting elevates the Fields customer experience, creating a calmer, more immersive journey that shifts decision-making from transactional to considered and intentional.
Detailed fixtures
All-new fixtures and bespoke joinery were developed as part of the new concept, incorporating elevated materials and carefully considered detailing to deliver a more refined and premium in-store environment.
visuals for a new beginning
The new concept overhauled the previous aesthetic through extensive design iterations and vivid visualisations, articulating a clear and compelling new strategic and creative direction for the brand.
design & visualisation pack
The design delivered a complete new store concept, combining detailed store planning, custom-designed display fixtures, and fully developed visualisations to vividly express the refreshed retail experience.
