fraser hart
Bluewater | UK Roll-Out
concept design
visualisation
site planning
project
Bluewater Shopping Centre became the launch location for Fraser Hart’s new retail concept, with the flagship store transformed through a completely refreshed look and feel that repositioned the brand at the forefront of its competitors.
a new brand and outlook
The new fascia design reflected the brand’s refreshed identity, combining an updated palette and a more premium aesthetic to bring the updated look and feel to life both inside and out.
a new concept
The new concept transformed the previously dated interior with a softer, more contemporary aesthetic, introducing a younger colour palette and a stronger visual brand identity for a more engaging customer experience.
Redesigned for better balance
The new store layout created a more cohesive balance between the designer watch collections and the in-house jewellery offering, improving flow, clarity, and the overall customer experience.
Customer care
New consultation areas were introduced alongside enhanced product displays, creating greater prominence and a more refined customer experience.
designer watch brands
Designer watch brands were given greater prominence through dedicated in-store boutiques and bespoke fascias, creating strong brand presence within the premium retail environment.
design & visualisation pack
The design encompassed the entire new store concept, including full store planning, bespoke display fixtures, and fully realised visualisations that brought the refreshed retail experience to life.
