JACK WILLS
Leighton Centre | Hong Kong
concept design
detail design
management
project
With a growing UK and US presence, Jack Wills was looking further afield to spread their British prep story and Asia was next on the list.
The Leighton Centre store is a key store in the brand's estate. It was the brand’s first step into Asia as well as their biggest store in the region.
GOing BIG WITH THE HOARDING
Anticipation of Jack Wills officially landing in Hong Kong was building . . . . .
a statement sHOPFRONT
There are no points for subtlety in a hyper modern metropolis like Hong Kong. The usual Jack Wills traditional British-inspired Georgian timber shopfronts were ramped up to 11 for this brand launch.
Vintage Character
Photography of the brand's store estate adorn the entrance lobby, showing off Jack Wills' history together with the traditional charm that the brand was built on.
british Heritage interiors
The bespoke perimeter system is styled to embody the rich traditional joinery of the past, whilst classic mid-century British antiques were imported from the UK to tell their stories of heritage and history.
JW x NODI
The Jack Wills and NODI Coffee partnership brings a sharply designed shared space into store with a bespoke timber panelled servery and a dedicated store entrance.
SIMPLE CURATED ATMOSPHERE
The low-ceiling basement has no natural light but the moody atmosphere is complimented by the studiously selected antique furniture that set the space apart.
Lots of Quirky charm
The quirky Jack Wills charm is on full display with big eccentric in-store displays delivering high-impact iconic moments.
Get ready for LAUNCH
The exclusive launch party to mark Jack Wills' official entry into the Asia market was held onsite, in-store, a few days before the official public opening.
EXTENSIVE Design & Planning
The store design was all-encompassing with extensive design, planning and detail work needed in the UK to take the site in Hong Kong from an unfinished shell through to concept, construction and opening.
